What role do experiential marketing programs play in helping consumers understand new ADAS technologies, software-defined vehicles, and fully autonomous cars? In this episode, we feature three industry experts who see a link between ride-and-drive demonstrations and elevated consumer trust. Join Carl as he talks with these experts and recalls his time on the experiential marketing circuit with Chevrolet and FCA.
Hedy Popson, CEO of Productions Plus
David Agnew, VP of Business Development, Dataspeed
Lauren Kittle, Freelance Automotive Product Specialist & Ride-and-Drive Program Manager
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