AutoVision News Radio

It’s Okay to Stand Out ft. Sara Sargent of Sense Media

Our trusted colleague and dear friend Sara Sargent joins Carl Anthony on this episode of AutoVision New Radio. Sara recalls how she became an engineer, her first role in automotive, and the values her parents instilled in her. She then discusses ways we can advance consumer education around ADAS and advocate for women in our industry. As they often do, Sara and Carl discuss being football fans and roast the Green Bay Packers.
 
As a Business Development Executive for Sense Media, Sara has overseen the successful launch of InCabin, a new conference and global community that brings together industry experts working in this emerging and increasingly important sector. Interest for in-cabin monitoring and intelligent interior technologies is soaring, driven mainly by forthcoming regulations and market demand for improved safety, convenience, and comfort.
 
To learn more, visit: https://auto-sens.com/incabin/
 

How First Principles Influence Mobility ft. RK Anand of Recogni

We are accustomed to hearing words like innovation, safety, and efficiency in the automotive industry. The challenge is giving these words tangible meaning in the real world, where the complex task of driving occurs. How do we accomplish this? How can we deliver innovation, safety, and efficiency, so they are more than just buzzwords? 
 
RK Anand, Chief Product Officer for Recogni, lends us his perspective and shares how a start-up approach with a first principles mindset can help. RK also talks about his early years as an engineer and why the "middle layer" will be a crucial area of focus for automakers as they move towards autonomous and electrified platforms.  
 
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Sticker Shock ft. Carl Anthony of Automoblog & AutoVision News

The average price paid for a new vehicle in the United States reached its highest in June 2022, according to Kelley Blue Book. Average transaction prices surpassed $48,000 for new vehicles, beating the previous high of $47,202 set in December 2021. The rising transaction prices also impacted hybrid and EV buyers.
Carl Anthony, Managing Editor of Automoblog and AutoVision News, examines the key data points and findings from Kelley Blue Book. He looks at things through an experiential marketing and economics lens, wondering if this will hurt how consumers view ADAS and if automakers run the risk of trying to over-monetize software-defined architectures."On one hand, as someone who works in automotive, the data is fascinating as data like this often is," Anthony said. "However, as a consumer who sticks to a budget, it's a bit concerning, as we have been watching the average transaction price for new cars reach historic highs again and again since at least 2018." 
 
 
New Vehicle Prices Set a Record in June 2022 via Kelley Blue Book: https://bit.ly/3ayksX4
 
 
Connect with Carl on LinkedIn: https://bit.ly/3yzvlQA

ADAS Integration & Sports Cars ft. Paolo Foglino of Lotus Cars Limited

Drivers worldwide admire and enjoy Lotus cars for their beautiful design, sharp handling, and breathtaking performance. By holding to the ethos of founder Colin Chapman, Lotus is famous for its commitment to engineering lightweight cars with advanced materials that provide a genuine connection with the open road or track. Given the historical trajectory of Lotus, it's easy to overlook the sports car manufacturer as a leader in ADAS. But that's far from the truth.
 
 
Paolo Foglino is the Head of ADAS for Lotus Cars Limited. In this episode of AutoVision News Radio, he shares with us the challenges of integrating ADAS functionality into a two-door sports car, what Lotus has learned from its validation testing, and why the 97T will always be his favorite car. 
 
 
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A Reality Check for the Self-Driving Enthusiast ft. Sravan Puttagunta of Hyperspec AI

Unlike humans, autonomous vehicles cannot see, think, or act for themselves. Instead, they rely on high-definition maps to supply a pre-encoded context about the environment. Machines cannot improvise and adapt as quickly as humans or other biological systems, so safety concerns arise if a vehicle suddenly encounters an unplanned obstruction or outdated map information. That said, can we increase a car's reliance on real-time scene construction and reduce its dependency on prior maps and localization? If so, how might we go about it? 
 
To help us understand this further, we sat down with Sravan Puttagunta, Chief Executive Officer of Hyperspec AI. In this episode, we look at how autonomous vehicles can access more of the road network, why it's essential to consider what evolutionary biology has to say, and how to solve the challenges we encounter via a "first principles" approach. 
AutoVision News Website: https://www.autovision-news.com
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EV Infrastructure & Cybersecurity: What Are The Risks? ft. Prof. Thomas R. Koehler

As automakers shift to electrified and software-defined vehicles, addressing cyber risk is vital, especially within the charging infrastructure. As an author, keynote speaker, and lecturer with over 25 years of experience at the intersection of technology and business, Professor Koehler joins us to share valuable insights on the future of electrification, autonomy, and cybersecurity.  
 
 
We also talk about Professor Koehler's work as an author and the vehicle that "puts a grin on his face" whenever he drives it. 
 
 
Connect with Professor Koehler here: https://linktr.ee/ProfKoehler   
 
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Cybersecurity is Not a Sign of Weakness ft. Jennifer Tisdale of GRIMM

In the context of automotive safety, we don't usually think of cybersecurity as being experienced dynamically and personally, at least not to the degree of something like an airbag. Yet as our cars become more software-defined, the gap between safety and security will close. Protecting our data and the integrity of the vehicle drive systems against malicious actors will be as crucial as seatbelts and crumple zones.
 
Jennifer Tisdale, Chief Executive Officer of GRIMM, a cyber research firm, joins Carl to discuss what a robust cybersecurity strategy looks like, why testing for vulnerabilities is not a sign of weakness, and what legacy she hopes to leave in the automotive industry.  
 
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Women at the Wheel ft. Indu Vijayan of Women in Autonomy

An engineer, technologist, and advocate, Indu Vijayan is the Director of Product Management for AEye and the founder of Women in Autonomy. Over the years in automotive, Vijayan noticed how few women were at the table and set out to reverse this trend. Under Vijayan's leadership, Women in Autonomy has grown into an influential forum that educates, equips, and empowers women in all industries, from automotive and mobility to industrial, robotics, smart cities, and beyond.
 
In this episode, we go back to Vijayan's college years; we explore the potential of adaptive LiDAR and see what the future holds for Women in Autonomy.  
 
WIA Website: https://www.womeninautonomy.com/
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Made in Michigan With a Global Reach ft. Justin C. McKnight from Steady Growth Consulting

The modern automobile is a collection of many different systems combined to create a finished product. No one system is "better" than another as each serves a specific and essential function. In the same way, our automotive careers are the sum of many different experiences, none of which we should discount.  Justin C. McKnight, founder of Steady Growth Consulting, is many things: an engineer, executive, technical sales professional, leadership coach, hip-hop artist, and father. Justin shows us how what we do in life and business is interconnected and how it's possible to take what we have learned and channel it towards a more fulfilling future.  "Born, raised, and still living with my family in Michigan, I've enjoyed my 20 plus years in the automotive industry working for several different global tier suppliers," Justin said. "I now have the experience to help organizations build cohesive leadership teams that inspire cultures of greatness, leading to increased fulfillment, retention, and revenues while lowering costs." 
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One Woman Show ft. Katelyn Magney from Magney Creative

Sound engineering will make a product more robust, while sound marketing will give it more reach. But what are the benchmarks for a successful marketing platform in automotive? While it's common knowledge that social media is essential, what about graphic design and written content?
Katelyn Magney, founder of Magney Creative, has developed a "One Woman Show" for companies looking to overhaul their marketing and communications strategy. As the MarCom Director for VSI Labs, Katelyn oversaw the promotion of successful ADAS-focused programs, like the Automated Drive Series and Destination ACM. She brings her experience to the table to help us understand why marketing for automotive companies, especially after COVID, is more important than ever. 
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